The smartest way to run micro-influencer campaigns.
Investor conversation · Wibblo Limited
Prepared for Q Khan MBE
01 / 17
Appendix
The smartest way to run micro-influencer campaigns.
Investor conversation · Wibblo Limited
Prepared for Q Khan MBE
The shift
What's happening in marketing?
01
Brands are leaving celebrity deals behind.
02
Real recommendations beat polished ads.
03
Micro-creators are now the majority.
$34.1B2026 global spend
~76%Instagram creators: micro or nano
Global influencer-marketing spend
Our story
Why did we build this?
01
Five years running a digital agency.
02
Influencer marketing was manual — or overwhelming.
03
Most businesses were locked out.
AZ
Ali Zafar Azad
Founder & CEO
VH
Victoria Horsley
Business Development
AR
Ali Raza
Product
What is Wibblo?
An AI that runs the whole campaign.
01
Describe
02
AI builds
03
You approve
04
It runs, tracks and pays
Guaranteed minimum reach
For brands
Why would a brand choose Wibblo?
CHEAPER
- 10% commission — agencies typically take 15–30%
- Any budget. No retainers.
SAFER
- Free to plan. Pay only when you launch.
- Guaranteed minimum reach.
- Every creator verified.
EASIER
- Describe it. The AI builds it.
- Bring your own captions — the AI sharpens them.
- Live results, start to finish.
For creators
Why would a creator join?
What's in it for them
- Anyone with an audience can earn — from around 1,000 followers.
- Sign up, get verified, get requests. No agency.
- Paid automatically for every job.
How we grow the community
- We bring in new people — not just today's influencers.
- We know each creator's audience — location and demographics.
- Monthly leaderboard rewards and training Planned
1,000 UAE creators by Jan-2715,000–20,000 by Dec-27
Our advantage
Why is it hard to copy?
A self-learning AI.
Creators verified
— then re-checked every two weeks.
Built for every size
— solopreneur to enterprise.
A guarantee
nobody else makes.
The opportunity
How big is the opportunity?
GLOBAL
$34.1B$40–48B
Global influencer marketing, 2026 → 2027
$24B in 2024
GULF — OUR ENTRY MARKET
$315.5M$771.6M
GCC influencer marketing, 2025 → 2032
13.9%a year
~40%of Gulf spend is Saudi Arabia
UAE first. Then Saudi, Qatar, Oman. Then UK, US and beyond.
Business model
How does Wibblo make money?
Brands10%
Creators5%
Optional consultant add-on$1,000/mo
Commission is earned only when a campaign runs. The add-on is optional.
Progress & roadmap
Where are we — and what's next?
Today
- Product demo built — brands, creators, admin
- Brand identity and website
- Financial model
Dec-26
UAE launch
Jan-27
1,000 creators
Feb-27
Dubai sales team
Jun-27
Saudi, Qatar, Oman
Q3-27
UK and US
The financial model
What do the numbers say?
CONSERVATIVE
OPTIMISTIC
Year-1 revenue£59.8K£362.7K
Brands / creators by Dec-2757 / 15,000114 / 20,000
Cash-flow positiveDec-27 (break-even)Month 5 (May-27)
Cash at Dec-27~£30K~£307K
Lowest cash point~£28K (Nov)~£69K (Apr)
Cash, quarter-end (£K)
ConservativeOptimistic
Same core costs. Different demand.
Use of funds
Where does the £100,000 go?
£100,000Investment
Product & technology
~31%~£31KDubai sales team
~27%~£27KMarketing
~25%~£25KCreator & brand support
~13%~£13KSetup & compliance
~3%~£3KShare of planned 12-month spend.
Go to market
How do we win customers?
Dubai sales team
Two salespeople from February 2027.
Email + Meta ads
Awareness and leads.
Wibblo on Wibblo
Our own campaign, run on the platform once we reach ~1,000 creators.
PR and content.
Awareness
Leads
Free plan
Campaign
Target: 57–114 brands by Dec-27
Governance & trust
Is it set up properly?
Wibblo Limited — a UK-registered company.
Payments held by a regulated payment partner
Advertising disclosure ('Ad') built into every brief — ASA and CMA rules
UK data protection and email-marketing rules followed
Every creator licensed per market — UAE Advertiser Permit, Saudi Mawthooq
UAE operating licence for our Dubai team
The investment
What are we asking?
£100,000 for 10%
Ordinary shares in Wibblo Limited
£1,000,000 post-money valuation
The partnership
What does Q get?
10% equity
A stake in a platform built to scale globally.
Angel investor
An early backer of a UK-registered tech startup.
Impact
Helping everyday people earn from their social media.
A profile programme
Complimentary PR and search-visibility support from Prox. Editorial outcomes are not guaranteed.
Let's build this together.
Ali Zafar Azad · Founder & CEO · Wibblo Limited